Yes, Social Media can be a challenge. But at the same time, it offers a lot of potential to increase sales, customer satisfaction and even the business value of law firms – if it's done right. Still, many law firms don't have a solid Social Media strategy in place yet. Saying this, we are not talking about having a Facebook or Twitter Account that has some new updates every now and then. We are talking about using Social Media in a way that leads to a real Return on Invest (ROI). If you haven't started with Social Media yet – or if you are still trying to figure out how to turn Social activities into money – keep reading. This blog post provides 5 top tips for law firms to excel in Social Media.
A lot of the elements in this article are inspired by a conference we attended earlier this week in Berlin – the Allfacebook Marketing Conference (#AFBMC). We have been a vital part of this event as we've been moderating the LinkedIn- and Facebook track for the day. Thus, we have met a lot of interesting people from the leading German Social Media community and learned how they are leveraging various Social channels to elevate their business in the B2B and B2C world.