Ayfie hires new CSO, strengthens management

Ayfie has hired Freddy Mahler Frimann as new Chief Sales Officer, starting February 1. Freddy brings over 15 years experience in sales with excellent results. Before joining Ayfie Freddy acted as commercial director of Salesgarden AS.

OSLO, NORWAY – January 11, 2022

-To scale and grow faster Ayfie wants to connect with more strategic partners who can sell and implement our technology. We have already identified multiple pilot projects where our technology can be part of the delivery. To help current and future partners succeed in this partnership we are building a partner enablement program, to be lead by Egil Slavko Kvamme.

Meanwhile, we also wish to strengthen our own sales organization, and this will be Freddys responsibility, says Herman Sjøberg, CEO.

Ayfie's management changes are as follows:

Freddy Mahler Frimann - new Chief Sales Officer

Egil Kvamme – currently Chief Sales Officer, appointed to Chief Relationships Officer  

Lasse Ruud – currently Chief Marketing Officer, appointed to Chief Financial Officer  

Carina Hansen – currently Customer Success Manager, appointed to Chief Marketing Officer  

Carina Hansen is promoted to CMO. She holds a Master of Science in International Business from Hult International Business School and a Master in European Marketing and Management from IDRAC Business School. Carina previously was Customer Success Manager in Ayfie, and brings with her valuable knowledge of the company portfolio and products.

Ayfie's current CMO, Lasse Ruud, steps in as new CFO. Lasse holds years of experience within the field of technology as well as business. 

-With these changes we are looking at new structural possibilities, tells CEO Herman Sjøberg.

About Ayfie:
Ayfie offers search and text analytics solutions that bring structure to unstructured data. Its products combine artificial intelligence with deep expertise in linguistics, computational linguistics and computer science to extract meaning from text.

Professionals across all industries use Ayfie’s powerful text analytics engine to efficiently detect personally identifiable information, reveal critical insights, conduct smart searches and power security practice workflows.

The company is headquartered in Oslo, Norway, with offices in the UK and Sweden.

Press contact:

 Lasse Ruud– +47 930 90 008 – lasse.ruud@ayfie.com