Leveraging Data Insights to Create Proactive Workflows: An Ideal State

ILTACON 2019 was a blast!  First of all, we want to say Thank you to everybody who visited our pretty booth #702. It was great speaking to all of you, showing you more about ayfie Inspector and ayfie Locator, but most of all, getting your valuable feedback regarding our products and having inspiring conversations.

Other highlights at ILTACON, next to all of the meetings at our booth, we launched our new ayfie's Partner Program! We also participated in two speaking slots: Our CTO Johannes Stiehler, spoke about ayfie's highlights at the Corporate Reception, and our Legal Insights Executive and Counsel, Jeanne Somma, hosted an exciting session at the ILTACON Education Hub where she highlighted the topic of “Leveraging Data Insights to Create Proactive Workflows: An Ideal State”.

For everybody who missed this session, we have compiled the highlights in this blog post. It was all about how the participants can make the data work for them and understand the insights in a meaningful and ease of use way.

• Structured data (e.g., sales records, financial reports)
• Metadata (= data that provides information about other data)
• Unstructured data (e.g., email, instant messages)

Analytics is required to make sense of data. It discovers patterns and trends in your data, for instance, communication patterns, geographical analysis or activity, and timelines.

Insights are derived from data and analytics. As Somma points out in her session, you can have mountains of data, but you need to be able to digest and organize that data in a way that allows you to pull out valuable insights that are meaningful, or else it is all worthless. The best insights are actionable & prescriptive - they can be used to take immediate action that will improve your business.